Do your eyes tear up when walking in the cold, frigid wind? I know mine do. That can wreak havoc on your eye makeup, making your mascara run and eye shadow look runny — even if they're waterproof. So, here’s a simple solution to make your eye makeup have more staying power even in the most fiercest of cold winter winds. To winterize your eyes, prime them with some “face” powder first before applying your eye makeup. This will help to absorb excess oil and give your eye makeup a more fighting chance against holding up to winter waterworks. Add sunglasses to block the wind and brightness of the snow, and you’ll have more arsenal to fight back those tears.